Love magick is, of course, used to bring some form of love into your life, whether this be emotional or physical love.
When performing a love spell, it is important to keep in mind, that many people feel that it is not wise to cast a spell to make a particular person "fall in love" with you. For that matter, they also feel you should not cast ANY type of spell on one particular person. The reasoning behind this is that by doing so, you are tampering with their free will, and, therefore, you are tinkering on the edge of black magick. There is nothing wrong with this belief, just as there is nothing wrong with believing the opposite. The important thing to keep in mind is that you should not do anything that you think is wrong.
Another, more practical, thing to keep in mind if you are considering casting a love spell on someone, is that you do not know how you are going to feel towards this person in the future. I have heard many horror stories about love spells that worked TOO well. Just be careful.